One of the main interests that a dentist has is to increase sales in his company, so the team must be working within the company form strategies that allow sales growth. But the sales methods must be known before to know which will be the ideal and from there to develop a plan to carry it out.
Previously, the purchase and sale of products were done in a person, that is, the person went to the place where they sold the product and already bought it. With the technological advances that have been presented throughout these years, this type of sale has remained in the background.
Distance selling – is characterized because there is no direct contact with the seller. Still, the interested party contacts the merchant. This can be through correspondence, telephone, mail, or television to order the order.
Correspondence – these are catalogs that are sent by mail or delivered to the mailboxes of the home so that the person can then contact them to make the sale. One of the main benefits is that the seller can describe in detail the characteristics of the product. Despite this, this technique is no longer as implemented as in previous years.
Telephone – another method that few companies use anymore; it consisted of the company contacting the consumers to make known some promotions or new products.
Mail- Companies send emails to the public, so they are aware of the items, discounts, and promotions the store has. For example, many dentists today send mail to their patients regarding promotions of some treatment such as dental braces Tijuana.
Television – this is a commercial or short transmission in which the product and telephone are shown so that people can purchase the above items through television.
After the salesperson determines which method will be used, it is necessary to start with the planning to increase sales. It is essential to take into account that some of them will require large sums of money and others only creativity.
If the person really wants to have more consumers, it is necessary to create a corporate image that attracts the attention of people, where it is well-planned everything that encompasses the business image, such as the mission, vision, slogan, target audience, etc.
Businesses need to understand that:
- Customer service is essential so you can create strategies or have tools that the management of customers and care is more straightforward.
- You can make small changes in the product packaging or launch a new line that meets a specific need.
- The person can invest in proper marketing equipment so that they carry out the necessary strategies to position the product in the market.
- Advertising is very important, so investing in a company that handles this issue is a great option.
These are some ideas that can be made to increase sales. It is necessary to remember that the critical piece is in meeting customer needs. As well as taking into account the type of market to which the product is directed. This to avoid wasting money.